Everyone loves AIDA

In crafting successful sales letters, the abiding principle that just about anyone who's anyone lives and dies by is AIDA.

That is:

Attention
Interest
Desire
Action

For The Love of Aida

It's tough to keep your principles
When groping in the dark
For the magical elixir
But the choice is very stark -
You must follow these directions
Even as you disembark:
Keep clinging onto Aida in the dark.

She's your friend and inspiration,
Experts long ago agreed,
She's your roadmap and your atlas
While you're getting up to speed,
She's the way to find your fortune
Is the copywriter's creed,
So keep clinging onto Aida in the dark.

She will be your friend forever,
She will tickle and amuse,
Smiling faithfully whatever
In the literature you use
And bring customers and buyers
You need hardly ever lose,
So keep clinging onto Aida in the dark…

Dear Aida is a winner,
Quite regardless of your views
So keep clinging onto Aida in the dark.

Roy