While we wait expectantly for the articles I recently commissioned (on The Beatles and Dylan, you may recall), I've made three more additions to the growing collection of business-related articles to be found on the Well Versed site, at www.wellversed.co.uk/articles.html
Today's are about business and marketing. Specifically, one discusses how when we try to sell anything, especially when we're self-employed and offering a service, we are essentially selling ourselves and why we must hold our nerve. The second explains why I believe that spending more on marketing can actually mean wasting less, and vice-versa. The third takes a totally new slant on the perennial question of long copy versus short copy in sales letters.
I think you'll find them all useful and stimulating.
Roy Everitt, writing for results at www.wellversed.co.uk and www.jcwriting.com
No comments:
Post a Comment