You may well have already taken a look at Nick Wrathall's Complete Guide To Copywriting, which I reviewed here a couple of weeks ago. It's aimed specifically at the under-served UK market, which is NOT quite the same as in the USA. If not, you MUST spare a few minutes of your time to read about a course that will teach you all you need to know about copywriting this side of the Atlantic.
To save you going back through my posts, here's another LINK
For the North American market, meanwhile, they don't come much bigger than Clayton Makepeace. His Profit Centre website has a number of products and access to some great free stuff to improve anyone's copywriting and marketing skills.
Even the best professionals keep an eye on the opposition and you can never know too much, which is why I subscribe to both Nick's and Clayton's newsletters - which are very different, as you can imagine!
You can get to Clayton's site HERE, or access his EasyWriters Marketing Club directly.
They're both big, bold and brash - and wildly successful - like the man himself.
Roy Everitt, Writing for Results
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